Arctic food & beverage is a company who delivers and distributes products to places in Manitoba , especially in northern communities. Working with this company I have created their redesigned logo and branding which showcases the northern quality and creates an emphasis on the term Arctic. The logo mark treatment creates an A that stands for arctic but also creates a negative space illustration of a glacier. The colour palette was created using a selection of cool tones to reinforce the tone of voice intended. The choice of typefaces were selected in order to create a corporate and stable visual appearance. Currently in the works is also their website redesign.